Dopamine Dressing (多巴胺风) is a fashion and design aesthetic that emerged in the early 2020s, characterized by the use of bright, saturated colors and maximalist elements. The central idea is based on the psychological concept that wearing vibrant colors can positively affect the wearer's mood and evoke feelings of optimism and energy. The trend gained significant popularity globally, with a notable traction in China, extending from clothing to interior and visual design.

The Dopamine Dressing trend gained prominence during the COVID-19 pandemic. It emerged as a response to the widespread feelings of uncertainty and confinement, offering a means to express positivity and uplift moods through clothing choices. While present globally, the aesthetic became particularly popular within China, where it was widely adopted and discussed on social media platforms.

Dopamine Dressing in fashion is defined by its use of highly saturated and vibrant colors, such as yellow, orange, hot pink, and neon green. It serves as a direct contrast to the minimalist styles that were prevalent in previous years. Outfits often feature contrasting color combinations and color blocking to create a coordinated and multi-leveled visual effect. While various silhouettes can be incorporated, the aesthetic often leans towards slightly maximalist forms. Common clothing and accessory items include fluorescent tops, leg warmers, jelly sandals, and accessories featuring simple motifs like fruits and candy, which complement the primary colors of the outfit.

In interior design, Dopamine Dressing rejects traditional layouts in favor of open-plan designs that allow for greater flexibility and comfort. The core principle remains the application of a vibrant color palette to create a positive and pleasant atmosphere. Beyond color matching, the aesthetic emphasizes the use of materials with a high luster, such as vibrant plastics, glass, and ceramic tiles. These materials reflect light, which contributes to a brighter and more energetic home environment. In visual design, the aesthetic uses the same principles of bright colors and simple motifs to create an atmosphere of positivity.